Berrycash is an online P2P lending platform, which connects borrowers and lenders, thereby facilitating microlending. Its logomark symbolizes the flow of finances between the borrower, creditor and bank. The client provided the concept of loyalty cards, such as the popular “Malina” (Russian: raspberry), as a reference, so the word “berry” was included in the name while the logomark was given a round shape reminiscent of a raspberry.​​​​​​​
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