In developing the naming, logotype and signature style for this flower and gemstone boutique, we turned to Alexander Duma’s, a great tale of great love and tragedy, La Dame aux Camélias (The Lady of the Camellias). The brand’s visual aesthetic stems from Parisian flower shops. A great symbol always contains a wholesome, recognizable idea as well as the brand’s entire essence. In this case, we took Camelio’s two main products (flowers and gemstones) and combined them. The result is an elegant, refined and classic style, which reflects the brand’s aesthetic and values of uniqueness and exclusivity.