Challenge.Academy is an online learning platform that is based around challenges. The discovery of oneself, one’s boundaries and self-improvement—the idea is to create a goal, break it up into stages and work towards it everyday. In Eastern tradition, there’s a beautiful symbol that represents reaching a new level — a ladder that leads up to a hilltop temple. It is believed that the process of ascension purifies and betters one’s person. We chose this symbol as the focal point of our emblem and designed a coat of arms to tie in the Academy with the world’s leading educational institutions and create a feeling of belonging to a group of like-minded individuals.