IID (Institute for Internet Development) is a national level project for the Russian market. IID strives to protect the interests of the Digital Economy market players. We sought to create the new brand’s visual identity off of its acronym while further developing it. In working with the font family, the determining factor became the elements of clarity and conciseness, which we used to create an offshoot logo, and a unique visual style demonstrating flexibility and readiness for adaptation, for the I+ forum. This project was realized in collaboration with aic.ru
