A Skype-based foreign language school currently specializing in five languages: English, German, French, Spanish and Italian. At the core of the brand’s identity lies the philosophy that languages serve as keys to new worlds and opportunities. Dreambrand carefully developed a series of logo-keys for each language, as well as accounted for possible future additions. Consumers are drawn into the learning process at their first meeting with the brand, via the logo – school / schule / ecole / esquela / scuola, as they learn their first vocabulary word at this time.
The idea of language being a key is not only about grammar, and the ability to communicate, but also about the absence of language barriers. In addition to teachers and native speakers, the key.school team includes several psychologists who help students rise beyond their fears and insecurities. This idea of personal freedom is highlighted using bold colors and graphics.