The Red Arrow is a new type of loft apartments from the creators of Khlebzovod. Historically, the Red Arrow is an express train that has traveled the route between Moscow and St. Petersburg since 1931. The residential complex is located along a railway platform turned public park space, which effectively sets the Red Arrow from residential projects of a similar format. The brand’s look highlights the architecture and a sense of space, the interplay of modernity and historical context, and speaks strongly of a positive dynamic. The general shape of the logo is readily recognizable, and serves to distinguish it from its competitors, while the configuration of the letters reflects the architectural solutions used throughout the complex.