25/26 Autumn/Winter Theme Outlook

Exploring new opportunities, revitalizing products, and navigating a changing market.

After the Spring/Summer 25 theme "Vision," historical culture and low-carbon sustainability continue to shape the fashion industry, while technology makes significant strides. Fashion professionals are increasingly connecting products with consumers and exploring new opportunities, leading to the Autumn/Winter 25/26 theme "Huanjing" — "A Fresh Start, A World Renewed."
Key trends for this season include:
1. **Dual Exploration**: Advocates for tech innovation and future protection, embracing a low-altitude economy and addressing climate challenges.
2. **Wind Listener**: Upholds Chinese philosophy, seeking spiritual roots and experiencing the essence of time-honored culture.
3. **Urban Nomads**: Elites in cities seek a poetic, free-spirited lifestyle, balancing efficiency and artistry in a tech-savvy world.
4. **Time Reviver**: Rediscovering past beauty and intertwining it with future technologies.
5. **Joyful Movement**: A playful attitude reshaping cultural social scenes for youth, encouraging simple, pure outdoor enjoyment.
The "Huanjing" theme calls for innovation in fashion design to engage the new generation of consumers and focus product development for the upcoming season.

The Trend Forecasting Team has released five key themes for the Autumn/Winter 25/26 season, based on multi-dimensional consumer insights, data trends, brand design changes, and dynamics within the fashion industry. This early forecast unveils new interpretations for autumn/winter designs under the overarching theme "Huanjing," reflecting the accelerated transformation of the fashion industry driven by evolving standards and the diverse needs of young consumers. These demands will be restructured and met through enhanced industry efficiency and algorithmic models. The team aims to explore future multi-dimensional needs and industry benefits from a broader, more comprehensive perspective.

Autumn/Winter 25/26 Theme Outlook